- The state of being near.
- The idea behind proximity is that items that are related should be grouped together.
Design Principles of Proximity:
- White space is good .
The Advertisement above doesn't depict its purpose very well because of it's lack of white space.
- Keeping captions close to image not only makes it clear that the caption goes with image, it create a single visual unit from two separate ones.
- Grouping the elements such as address, phone numbers, email address, and web address.
- If there are many elements to be grouped consider sub-grouping.
- Keep the headline close to the body copy (e.g ads, newsletters..etc).
Examples:
Advantages:
- Objects are grouped together can be associated with each other.
- Grouping objects can enhance a specific image.
- Too many grouping causing the viewer to be confused.
- Too many grouping may simply become repetitive and boring.
My Notes Images:
