- Helvetica is a feature length independent film about typography, graphic design and global visual culture.
- It looks at the proliferation of one typeface as part of a larger conversation about the way type affects our lives.
- Helvetica encompasses the worlds of design, advertising, psychology, communication, and invites us to take a second look at the thousands of worlds we see every day.
- Helvetica had its world premiere at the South by Southwest film festival in march 2007 and it is directed by Gary Hustwit.
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